I love it! We visited Best Friends last year for the first time and absolutely loved the work they do. I bought my new puppy a small dog collar while we were there. He has grown quite a bit. so I went on Amazon to buy a new one. But then I thought, "I need to buy a new one from Best Friends. If I am going to buy one, why not buy one to benefit Best Friends?" It is very well made and will last a long time. Here's Toby with his old Best Friends collar and his new collar (he had just gotten in trouble for chewing one of my sandals...and is in complete denial! His ears go down only when he is in trouble :) ).