Women's clothes don't have pockets that accommodate smart phones. So I bought this rubber thing to go on the phone but the lanyard was a black ribbon and just didn't work. Then I saw the Best Friends Lanyard. Wonderful! Sturdy petersham grosgrain ribbon, a large clasp to take my phone off w'out having to remove the whole thing, and I support my favorite charity! What's not to love. BTW if you use this for a phone mount the phone upside down.